Sony takes aim at Steam with dynamic discounts on the PlayStation Store — new report claims over 150 games in 50+ regions are showing varying lower prices for some users

Sony is experimenting with dynamic discounts on the PlayStation Store, offering varying lower prices for some users on over 150 games in 50+ regions. The A/B testing, ongoing for over three months, includes first-party titles like The Last of Us and God of War. Users in regions like Europe, Asia, and Latin America are seeing personalized discounts, while America and Japan are not part of the experiment. This move by Sony aligns with reports of a shift back to a console-first strategy and aims to compete with platforms like Steam by offering more personalized sales.