Senior AMD executive suggests consumers buy cheap CPUs to combat memory pricing squeeze — says ‘consumers have a wide assortment of choice available for all kinds of price points’

AMD's SVP & GM of the Client Business Unit, Rahul Tikoo, suggests consumers opt for cheaper CPUs to navigate the current memory pricing surge in 2026. Despite the booming memory prices, AMD remains unaffected and assures no impact on their business this year. With a wide range of 215 SKUs available, AMD offers options for various budgets and needs. While AMD's market share is small compared to Nvidia, they continue to provide diverse CPU choices. As the industry grapples with memory shortages and rising prices, consumers are advised to purchase RAM kits or SSDs only if necessary.