Phison CEO claims NAND shortage could last a staggering 10 years — says memory 'supercycle' imminent and 'severe' 2026 shortages are at hand

Phison Electronics Corporation's CEO, Pua Khein-Seng, predicts a NAND flash shortage starting in 2026 that could last for a decade, surpassing other industry estimates. Pua suggests a "supercycle" in memory demand is imminent, driven by the AI data center boom. As flash demand surges due to increased storage needs for AI models, companies like SanDisk, Micron, and Western Digital are freezing or raising prices. Pua anticipates SSDs will dominate over HDDs in data centers within the next decade, with flash memory remaining strong for years to come. Morgan Stanley also foresees a "memory supercycle" ahead, influenced by HBM demand and potential market shifts.