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Nintendo has created a 'negative margin situation' with Switch 2 sales in Japan, analyst says

Source

TweakTown

Published

TL;DR

AI Generated

Nintendo is facing a 'negative margin situation' with the sales of the Switch 2 in Japan, according to an analyst. The company is believed to be selling the new console at a loss due to the high cost of components. This strategy is aimed at boosting the user base and driving software sales. Despite the potential short-term financial hit, Nintendo is focusing on long-term gains from increased software purchases.