MSI plans 30% gaming product price hike as memory and GPU shortages bite — 'This year is the most severe year since the company was founded'

MSI is planning to increase the prices of its gaming products by 15-30% in 2026 due to shortages of DRAM and Nvidia GPU supply. The company's general manager, Huang Jinqing, stated that this year is the most severe since the company was founded. The shortages are driven by AI infrastructure demand consuming most of the available memory production. As a result, MSI is redirecting its resources from low-end gaming products to mid-range and high-end offerings to offset the impact of the price hikes. Customers are already showing willingness to pay more, which may help mitigate the volume decline expected in the PC market.