IDC expects average PC prices to jump by up to 8% in 2026 due to crushing memory shortages — some vendors already selling pre-builts without RAM

IDC predicts that average PC prices could surge by up to 8% in 2026 due to severe memory shortages, with some vendors already offering pre-built PCs without RAM. The global memory crisis, driven by escalating memory chip prices, has led to various scenarios for the PC market, including a potential 8.9% contraction. Major companies like Dell and Lenovo are adjusting prices by as much as 15%, while others have ceased standalone RAM sales. The memory crunch is attributed to the high demand for HBM in AI data centers, causing manufacturers to prioritize lucrative chip production over consumer memory. RAM and SSD prices are expected to continue rising in 2026, prompting consumers to consider making necessary purchases sooner rather than later.