Hisense TVs force owners to watch intrusive ads when switching inputs, visiting the home screen, or even changing channels — practice infuriates consumers, brand denies wrongdoing

Hisense TVs have been criticized for displaying non-skippable ads when users switch inputs, turn on the TV, navigate the home screen, or change channels, even if ad-related options are disabled. The issue affects mostly lower-end models with Hisense's VIDAA operating system and has sparked frustration among consumers. While Hisense claims the ads were part of a temporary test in the Spanish market and did not impact the devices' standard functionality, user complaints from various countries suggest a broader and longer-lasting problem. Some users have found ways to disable the ads by contacting Hisense support, but the situation raises concerns about intrusive advertising practices on Hisense TVs.