Asus chief says Macbook Neo's affordable pricing came as a shock to the entire PC market — compares $599 notebook to a tablet and content-consumption device

Asus co-CEO S.Y. Hsu expressed surprise at the affordable pricing of the MacBook Neo, comparing it to a tablet for content consumption due to its limitations like non-upgradeable memory and 8GB RAM. Hsu noted that the shift from Windows to macOS might deter some buyers despite the low price. PC manufacturers are now strategizing to compete with Apple's budget laptop, aiming to offer higher-quality models at a similar price point. The memory and storage chip crisis complicates the situation, potentially impacting the entry-level PC market.