We use cookies

We use cookies to ensure you get the best experience on our website. For more information on how we use cookies, please see our cookie policy.

Tech News
Back to home

Articles tagged with "Xbox, gaming, hardware"

Microsoft's new gaming boss axed 'This is an Xbox' campaign because 'it didn't feel like Xbox' — Xbox brand undergoes transformation to redefine its identity
News

Microsoft's new gaming boss axed 'This is an Xbox' campaign because 'it didn't feel like Xbox' — Xbox brand undergoes transformation to redefine its identity

Microsoft's new Xbox chief, Asha Sharma, discontinued the "This is an Xbox" campaign, as it didn't align with the brand's identity. The campaign faced criticism for suggesting Xbox was shifting away from consoles to focus on software and services. Sharma's appointment signals a shift back to emphasizing consoles and hardware, with a focus on the upcoming Project Helix, a PC-console hybrid. Microsoft's strategy seems to be moving away from direct hardware competition with Sony and embracing the PC platform.

Tom's Hardware•3/28/2026
00
Microsoft releases 'sneak peek' at new possible Xbox hardware at GDC 2026
News

Microsoft releases 'sneak peek' at new possible Xbox hardware at GDC 2026

Microsoft showcased a potential new Xbox hardware concept at the Game Developers Conference (GDC) 2026. The company provided a glimpse of what could be the future of Xbox gaming devices. This sneak peek hints at Microsoft's ongoing commitment to innovation in the gaming industry. The new hardware may offer enhanced features and capabilities to elevate the gaming experience for users. Microsoft's preview at GDC 2026 has sparked excitement and anticipation among gaming enthusiasts for what's to come in the world of Xbox.

TweakTown•3/11/2026
00
Report: Next-gen Xbox PC is not locked in for 2027 launch
News

Report: Next-gen Xbox PC is not locked in for 2027 launch

The next-generation Xbox PC may not be launching in 2027 as previously speculated. The report suggests that plans for the release are not set in stone, indicating a potential delay. This uncertainty leaves gamers and tech enthusiasts awaiting further updates on the timeline for the new Xbox PC.

TweakTown•2/12/2026
00

No more articles to load