Articles tagged with "Tech, Gaming, Marketing"

McDonald’s debuts one-finger gadget that lets you move your character to 'keep you in the game' while you chow down — Pro Gamer Menu's ‘Archie’ designed to keep you from being kicked for inactivity

McDonald’s Türkiye has introduced a new gadget called “Archie” to help gamers avoid being kicked for inactivity while eating during matches. The M-shaped device attaches to controllers, enabling players to move their character with one finger. The gadget is exclusively available with the Pro Gamer Menu, featuring a Big Mac, fries, Coke, and onion rings for delivery. While the effectiveness of Archie in maintaining gameplay flow remains uncertain, fast-food chains like McDonald’s, KFC, and Microsoft have previously targeted gamers with unique marketing strategies such as gaming chairs with fry holders and Xbox Series X fridges.