How Clean-Energy Firms Adapt Messaging in the Trump Era
Clean-energy firms like Quaise Energy are adapting their messaging strategies in the Trump era by highlighting renewable electricity as affordable and AI-ready, rather than just "green." Geothermal companies are emphasizing geothermal energy as a reliable baseload power source and drawing parallels with the oil and gas industry to appeal to a broader audience. This shift in communication aims to navigate the changing political landscape and promote clean energy solutions effectively.
IEEE Spectrum•