Days after killing the brand, Crucial shows up at Delhi Comic-Con — As Micron pivots to AI, Crucial's presence likely booked out months in advance to event
Despite plans to close its Crucial consumer business next year, Micron showcased its products at Delhi Comic Con, likely due to pre-planned arrangements with Indian partners. This move doesn't signify a reversal of the decision but rather a strategic effort to clear existing inventory before the consumer business winds down in February 2026. Micron's focus is shifting towards AI-driven technologies like HBM memory for enterprise customers, aligning with the increasing demand for advanced data-center products. The company's presence at the event reflects the need to promote and sell remaining consumer inventory while transitioning towards more profitable memory technologies.
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