Meta offers EU users ad-light option in push to end investigation
Meta has agreed to offer European Union users an ad-light option in an effort to resolve an investigation by the European Commission. The social media giant's move comes after facing fines and regulatory scrutiny for its data tracking policies. The EU had previously fined Meta and ordered it to change its business model. The company's latest offer of reduced personalized advertisements aims to provide users with an alternative to data tracking or paying for an ad-free service. Regulators will review the changes before potentially closing the probe, signaling progress in the ongoing investigation.
Ars Technica•