MIT Technology Review
The three big unanswered questions about Sora
OpenAI's new video app, Sora, has raised three key questions. First, can it sustain its popularity given its unique AI-generated content? Second, what factors are attracting users to the platform, and will they stay for its creative potential? Third, can OpenAI afford the energy costs associated with video generation and potential monetization strategies? Additionally, concerns about copyright infringement and legal challenges loom as Sora features copyrighted material and deepfake capabilities. The app's future success will depend on how well it navigates these unanswered questions.
MIT Technology Review•