Xbox explains why it's okay with keeping games at $70

The article discusses Xbox's decision to maintain game prices at $70 and the reasoning behind it. Xbox executives believe that the value provided by these games justifies the price point, citing the increasing costs of game development and the quality of the gaming experience. They also emphasize the importance of offering various pricing options and subscription services to cater to different types of gamers. Additionally, Xbox aims to ensure that players feel they are getting their money's worth with each game purchase.