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Xbox executives Asha Sharma and Matt Booty outline their plans for the future of Game Pass

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TweakTown

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Xbox executives Asha Sharma and Matt Booty are focused on reviving the Xbox brand, with changes including a new logo and rebranding to "Xbox" from "Microsoft Gaming." Sharma has reduced the price of Game Pass Ultimate to $22.99 a month and is considering making Game Pass more affordable to attract a long-term player base. A potential partnership with Discord for a cross-subscription model between Discord Nitro and Xbox Game Pass Starter Edition has been leaked. Xbox is aiming for quality in Xbox Game Studios and focusing on performance, reliability, and quality in console hardware, although no decisions have been made regarding Project Helix's hardware. Industry experts predict the next-gen console could have a launch price of $1,000 for a "first-class experience."

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