Why some “breakthrough” technologies don’t work out

The article discusses why some "breakthrough" technologies fail to succeed despite initial hype. It highlights examples like the DNA app store, universal memory, light-field photography, and Project Loon, exploring the reasons for their demise. The piece emphasizes the importance of analyzing failed technologies to understand the broader factors influencing success, such as cultural context, social acceptance, market competition, and timing. It also touches on the significance of considering the impact of predictions on innovation and investment in the tech industry.