Technology

Tim Cook says Apple had its best launch week for first-time Mac customers with the MacBook Neo — entry-level device now out of stock, with orders taking two to three weeks to ship

Source

Tom's Hardware

Published

Mar 21, 2026

TL;DR

AI Generated

Apple CEO Tim Cook announced that the MacBook Neo had the best launch week ever for new Mac customers, with the entry-level device now out of stock and orders taking two to three weeks to ship. Despite criticisms about its specs, the MacBook Neo is proving popular among consumers looking for an affordable and user-friendly option for everyday tasks. Priced below $600, the MacBook Neo is seen as a significant competitor to Microsoft in the sub-$600 laptop market, potentially shifting market dynamics in favor of Apple. As Apple gains more market share, PC manufacturers may need to offer alternatives matching the MacBook Neo in price and quality to stay competitive.

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Tim Cook says Apple had its best launch week for first-time Mac customers with the MacBook Neo — entry-level device now out of stock, with orders taking two to three weeks to ship

TL;DR

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Tim Cook says Apple had its best launch week for first-time Mac customers with the MacBook Neo — entry-level device now out of stock, with orders taking two to three weeks to ship

TL;DR

Similar Articles

Apple quietly axes 128GB Mac Studio amid supply constraints and local AI frenzy — highest memory capacity reduced to 96GB, two months after discontinuation of 512GB model

Apple considering Intel and Samsung for US chip production, report claims — consumer electronics giant looks to diversify supply chain amid chip shortages

Apple 'has given up' on Vision Pro, report claims — costly price and weight behind purported failure, but the company continues to hire into its Vision Production Group

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