Tim Cook says Apple had its best launch week for first-time Mac customers with the MacBook Neo — entry-level device now out of stock, with orders taking two to three weeks to ship

Apple CEO Tim Cook announced that the MacBook Neo had the best launch week ever for new Mac customers, with the entry-level device now out of stock and orders taking two to three weeks to ship. Despite criticisms about its specs, the MacBook Neo is proving popular among consumers looking for an affordable and user-friendly option for everyday tasks. Priced below $600, the MacBook Neo is seen as a significant competitor to Microsoft in the sub-$600 laptop market, potentially shifting market dynamics in favor of Apple. As Apple gains more market share, PC manufacturers may need to offer alternatives matching the MacBook Neo in price and quality to stay competitive.