The end of EU-imposed cookie consent pop-ups could be nigh — consent fatigue and clickspamageddon to be addressed by European Commission amendments to its 2009 e-Privacy Directive

The European Commission is considering amendments to the 2009 e-Privacy Directive to address consent fatigue and clickspamageddon caused by cookie consent pop-ups. The goal is to eliminate manipulative consent banners and reduce user irritation. The proposed changes could include clearer options like a prominent 'reject all' button and browser-level consent preferences. The EC emphasizes that simplifying cookie consent does not mean a lighter approach to data protection. Denmark has already suggested dropping consent banners for certain types of cookies, and further discussions are ongoing with tech industry representatives.