SanDisk reportedly jacks up flash prices by 50% as memory makers cash in on AI-fueled demand

SanDisk has reportedly increased its NAND flash contract prices by 50% for November, reflecting a tight memory market driven by AI data center demand and limited wafer supply. This price hike has caused disruptions in the storage supply chain, with companies like Transcend, Innodisk, and Apacer Technology pausing shipments to reassess pricing. The surge in memory prices has led to significant revenue growth and profit increases for companies like Transcend, Innodisk, and Apacer Technology. The shortage in older DDR4 products, essential for industrial and enterprise systems, has further driven up prices in the memory market. With AI continuing to drive demand for cutting-edge memory products, the memory shortage is expected to persist well into 2026.