Phison CEO says that NAND prices hiked by around 50% overnight, highlighting severe shortage in the industry — warns 'our current concern is that both money and inventory are insufficient'

Phison CEO Khein-seng Pua revealed that NAND flash prices surged by up to 50% overnight due to a severe industry shortage driven by high demand from AI infrastructure projects. The company is now prioritizing deliveries to cloud service providers and AI hyperscalers, shifting focus to the enterprise market. To secure supply amidst rising costs, Phison has signed long-term agreements with NAND and DRAM suppliers globally and is negotiating prepaid chip deals. Despite these challenges, the company continues to develop next-gen technologies like PCIe 6.0 and PCIe 7.0 support, with plans to borrow $400-500 million for ongoing operations.