Phison CEO confirms NAND prices have more than doubled and will continue to rise, all 2026 production already sold out — SSDs facing pricing apocalypse throughout 2027

Phison CEO Khein-Seng Pua has confirmed that NAND prices have more than doubled in the past six months and are expected to continue rising, with all 2026 production already sold out. The shortage of NAND flash memory is attributed to data centers transitioning from nearline HDDs to SSDs due to AI demands, leading to supply constraints. This price surge is impacting consumers and enterprise customers, with Phison prioritizing the server market over retail due to better margins. The CEO anticipates the NAND shortage to persist for several years, with new production lines not ready until late 2027.