OpenAI to test ads in ChatGPT as it burns through billions

OpenAI will start testing ads within the ChatGPT app for some US users to grow its customer base and revenue streams, a shift from CEO Sam Altman's previous stance against ads. The banner ads will be visible to free and $8 per month ChatGPT Go plan users, but not to higher-tier paying customers. Ads will be displayed at the bottom of answers in ChatGPT and clearly labeled as sponsored content. OpenAI aims to diversify its revenue sources and make AI more accessible to all users through this move, following the introduction of shopping features in ChatGPT Search earlier this year.