One-third of consumers reject AI on their devices, with most saying they simply don’t need it — latest report highlights privacy fears and potential costs among other real-world concerns

A report by Circana reveals that one-third of consumers reject AI on their devices, citing privacy concerns, potential costs, and a lack of need as primary reasons. Despite efforts to integrate AI capabilities into various devices, a significant portion of the public remains skeptical. While 65% of respondents expressed interest in AI functionality, concerns about privacy, cost, and usefulness persist. The survey highlights the need for AI companies to address these issues to drive wider adoption among consumers, especially as AI continues to impact daily life.