Nvidia’s RTX 5070 seemingly crushes memory shortages to reign supreme as Steam’s number one GPU — but there are questions about why

Nvidia's GeForce RTX 5070 has become Steam's top GPU despite a 15% price increase, surpassing the RTX 4060. The surge in popularity is attributed to Chinese Steam users, with a significant increase during the Chinese New Year holidays. The rise in RTX 5070 usage is also influenced by internet gaming cafes in China. Additionally, there has been a notable increase in gaming systems with 32GB of memory, despite ongoing memory shortages. Gamers are showing discontent with Windows 11, as Windows 10 usage has increased in February 2026.