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Nvidia reportedly cuts program designed to keep gaming GPUs near MSRP pricing — end of OPP pricing-support scheme does not bode well for gamers

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Tom's Hardware

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Nvidia has reportedly ended its OPP program, which aimed to keep gaming GPUs near MSRP pricing by offering rebates to AIB partners who sold some models at MSRP. The reasons behind this decision are unclear, but it may be related to the ongoing memory crisis. Additionally, there are rumors about the discontinuation of RTX 5070 Ti and RTX 5060 Ti models, with Nvidia allegedly prioritizing the RTX 5080 due to higher profits. This move could lead to limited supply and potentially higher prices for the RTX 5070 Ti.

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