New AI data center buildout being done in secret location to avoid backlash from local residents — ex-crypto mining company doesn’t want publicity for its latest project

A former blockchain mining company, now focused on AI, is discreetly constructing a 430 MW data center in the Southern United States to avoid local backlash. The CEO states that the secrecy is to protect the small town where the facility is located from overwhelming attention. Despite the covert approach, the company plans to disclose the location by February. Concerns over energy consumption by data centers have led to increased scrutiny from lawmakers, with calls for big AI tech companies to address their energy usage. Microsoft and OpenAI have responded with community-focused initiatives, but the broader industry's response remains uncertain.