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Microsoft to invest more into Xbox than ever before, new CEO Asha Sharma tells employees

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TweakTown

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Microsoft's new Xbox CEO, Asha Sharma, is set to invest significantly more in the gaming brand than ever before, aiming to revitalize the division. Sharma has introduced Project Helix, a console-PC hybrid, and is focused on improving the Xbox user experience based on fan feedback. The company plans to deepen its investment in Xbox, potentially leading to a more cohesive framework for developers and gamers, faster product releases, and enhanced content accessibility. Microsoft's strategy includes integrating Xbox consoles with Windows PCs and possibly mobile content, along with developing an ad-tech platform for indirect monetization within the Xbox ecosystem.

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