Microsoft's decision to axe Windows 10 is driving Apple PC sales growth — users buy Macs instead of AI PCs despite Microsoft’s push for Copilot+ PCs

Microsoft's discontinuation of Windows 10 has led to a surge in Apple PC sales, with Lenovo also experiencing significant growth. Despite Microsoft's push for Copilot+ PCs, users are opting for Macs instead of AI PCs, partly due to the need to upgrade hardware for Windows 11 compatibility. The overall PC market saw an 8.1% YoY growth, driven by the impending Windows 10 retirement and tariff uncertainties. While AI PC adoption has been slow, Counterpoint Research predicts an increase in shipments in 2025, especially with the development of new technologies like Qualcomm's Snapdragon X2 Elite and Intel's Xe3 graphics architecture.