Microsoft let Asus set the prices for Xbox ROG Ally, confirms Xbox President — work on next-gen console hardware is already underway with AMD

Microsoft allowed Asus to determine the pricing for the Xbox ROG Ally, which has stirred controversy due to its high cost. Despite the steep prices, the more expensive ROG Ally X model sold out upon pre-orders opening. Xbox President Sarah Bond hinted at next-gen hardware in collaboration with AMD, aiming to offer innovation and choice to gamers. The partnership between Xbox and Asus has produced a capable handheld device, although the pricing has been a point of contention. The Xbox ROG Ally lineup has potential for future iterations that may offer more affordable options.