Microsoft has a new plan to prove what’s real and what’s AI online

Microsoft has proposed a plan to combat AI-enabled deception online by recommending strict verification standards for AI companies and social media platforms. The company's AI safety research team evaluated various methods for detecting digital manipulation and suggested technical standards for adoption. While Microsoft has not committed to implementing these recommendations across its platforms, the proposal aims to address the challenges posed by deepfakes and hyperrealistic models. The goal is to provide tools that reveal if content has been manipulated, rather than determining its accuracy. Experts believe that adopting Microsoft's blueprint could significantly reduce the spread of misleading content online, but challenges remain in implementing these tools effectively and consistently.