Technology

Microsoft Edge is promoting Vertical Tabs again, now that Google Chrome also has the feature

Source

Windows Latest

Published

Apr 16, 2026

TL;DR

AI Generated

Microsoft Edge is highlighting its Vertical Tabs feature once again after Google Chrome introduced a similar feature. Despite Edge having this feature for five years, its market share remains low compared to Chrome. Microsoft is actively promoting Edge's unique features, such as Vertical Tabs and Immersive Reader Mode, which Google has recently adopted. The company is offering rewards to users to encourage the adoption of Edge, but some perceive this aggressive promotion as a drawback. Despite Edge's useful features and AI capabilities, it continues to struggle with its reputation and market share.

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