Micron is killing Crucial SSDs and memory in AI pivot — company refocuses on HBM and enterprise customers

Micron is discontinuing its Crucial consumer business by February 2026 to focus on enterprise-grade DRAM and SSD products for the AI sector. The company will continue to support existing Crucial products post-discontinuation. Micron attributes this shift to the growing demand for memory and storage in AI data centers, leading to a strategic decision to reallocate resources to serve larger, faster-growing segments. The decision is driven by the low-margin competition in the consumer market, the permanent shift in supply demands towards AI infrastructure, and the fixed costs associated with maintaining a consumer business. Micron aims to minimize the impact on employees by offering internal reassignments.