Job titles of the future: Breast biomechanic

Biomechanics professor Joanna Wakefield-Scurr is leading a team researching better bras at the University of Portsmouth in the UK. Their study shows that high-impact sports bras with specific features can reduce breast movement significantly. The research also highlights the discomfort caused by ill-fitting bras and its impact on women's exercise habits. Wakefield-Scurr is exploring new materials that adjust based on movement and collaborating with fabric manufacturers to improve sports bra design. The demand for understanding what makes a good bra is increasing as more women engage in high-impact sports.