Intel showed up for consumers at the 'Consumer Electronics Show;' AMD didn’t

At CES 2026, AMD and Intel took different approaches in their keynotes. AMD heavily focused on AI, with CEO Lisa Su presenting a two-hour keynote emphasizing "AI everywhere," overshadowing consumer-centric announcements like the Ryzen 7 9850X3D. In contrast, Intel, under Pat Gelsinger's leadership, delivered a concise 45-minute keynote centered on its latest consumer product, Panther Lake, highlighting its AI capabilities. While AMD's keynote lacked consumer-focused content, Intel made a clear effort to engage consumers by showcasing the benefits of AI in products like Panther Lake. The dynamics between the two companies are shifting, with AMD emphasizing AI expansion while Intel focuses on engaging consumers with its latest offerings.