Intel shifts customer support to AI-powered assistant after scaling back phone support — “Ask Intel” system built on Microsoft Copilot Studio

Intel has introduced "Ask Intel," an AI-powered support assistant created with Microsoft Copilot Studio, as part of its shift towards digital support and reduced phone assistance. The tool, available on Intel's support site, can handle case initiation, warranty checks, troubleshooting, and can escalate issues to human agents. The move follows Intel's removal of public phone support numbers in many countries and a focus on online case initiation. While the accuracy of the assistant's responses is not guaranteed, it aims to enhance user experience by streamlining support interactions.