Iconic mechanical keyboard switch maker Cherry is in deep financial trouble — the company is considering selling its peripherals division to stay afloat
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AI GeneratedCherry, the renowned mechanical keyboard switch maker, is facing financial distress, prompting discussions about selling its peripherals division to remain solvent. While the Cherry MX switches, a favorite among mechanical keyboard enthusiasts, are safe for now, the company is considering divesting other divisions. Competition has increased since Cherry's switch patent expired in 2014, with rivals introducing innovative alternatives. The company's sales dropped significantly in 2022, leading to cost-cutting measures like outsourcing production and selling non-core businesses. Cherry's CFO emphasized the necessity of strategic actions, such as mergers or acquisitions, for survival.