How Prelaunch Helped a 3D Printing Startup Avoid Failure — Before It Even Launched

Prelaunch is revolutionizing product launches by having real customers make small deposits before a product is developed, ensuring genuine demand. Founded in 2022, the platform raised $1.5 million in seed funding to build its validation system. By avoiding traditional research methods like surveys and focus groups, Prelaunch helps companies like Werlot, a 3D printing startup, quickly validate and refine their products based on real customer feedback. The platform's success has led to expansion into industrial applications, demonstrating the value of understanding real customer needs early in the development process.