GameStop promises to keep selling Game Pass Ultimate for $19.99 — company defies Microsoft's 50% price increase

GameStop has announced it will continue selling Microsoft's Game Pass Ultimate for $19.99, defying Microsoft's 50% price increase. This move allows customers to purchase the subscription for less than what Microsoft is now charging. Microsoft's Game Pass tiers have been revamped to Essential, Premium, and Ultimate, with Ultimate offering 400 games and over 75 launch day titles annually. GameStop's decision to maintain the lower price may challenge Microsoft's pricing strategy and attract customers seeking a better deal.