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EA opens battle pass pre-orders, creates new metric to gauge demand

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TweakTown

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EA is now offering pre-orders for Battlefield 6's season 3 battle pass, with options for a standard $10 version or a $25 Battlefield Pro pass. This move not only aims to boost profits but also provides valuable data on player interest and demand. The season will feature the largest map in Battlefield 6 to date and a ranked battle royale mode. EA's innovative monetization strategies, including direct digital economies like battle pass pre-orders, are becoming more prevalent in the gaming industry, signaling a shift towards new revenue streams.

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