Dell preps massive price hikes up to 30% citing memory pricing 'out of our control' — company reminds commercial customers that placing an order today for future delivery will not guarantee current prices

Dell is set to raise prices on its commercial laptops and desktops by up to 30% due to RAM shortages, starting December 17. The price hikes will affect models with higher RAM or SSD storage capacity, as well as some monitors and GPU upgrades. Dell is advising commercial customers to place orders quickly as current prices are not guaranteed for future deliveries. The company's profit margins are shrinking due to market conditions, and it is limiting discounts to clients, potentially impacting its sales metrics in the new year. The price increases come amidst a global shortage of DRAM and NAND flash memory, with industry experts predicting the situation to worsen in the coming years.