Companies are deploying high-level executives abroad to keep supply chains smooth amid memory squeeze — from CEOs to procurement experts, crucial meetings across the globe shape the industry

Tech companies are sending high-level executives, including CEOs like Nvidia's Jensen Huang, abroad to secure crucial supplies like memory chips, GPUs, and more. With the ongoing chip shortage, face-to-face meetings are becoming essential for negotiating deals and smoothing out supply chain issues. Major firms like Google, Meta, and Microsoft are dispatching executives to secure key components, with some even firing staff for failing to secure enough supply. These efforts highlight the growing importance of executive presence in competitive deal-making and signal a commitment to suppliers amidst supply chain challenges.