Technology

Chinese camera company gives out gold keycaps worth up to $45,000 to top employees — more than 50 prizes given out by Insta360

Source

Tom's Hardware

Published

Nov 10, 2025

TL;DR

AI Generated

Insta360, a Chinese camera company, has a tradition of rewarding top employees with real gold keycaps, with 55 given out over the years, each valued up to $45,000. This practice started around four years ago and has since evolved into a "gold culture" at the firm, with other gold gifts like bars and coins being presented to employees. The founder believes gold symbolizes stability and reliability, resonating well with employees. The company has gained a reputation as the "gold factory" locally, with employees motivated to work harder to earn these prestigious gifts.

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