China's ByteDance reportedly building a Steam competitor — 'GameTop' for overseas markets will distribute and publish games like any other store, while harboring a social space with AI-assisted creator tools

ByteDance, the parent company of TikTok, is reportedly developing a Steam competitor called "GameTop" for overseas markets. This new platform will distribute and publish games while also offering a social space with AI-assisted creator tools. The move aligns with ByteDance's focus on game publishing and its shift towards a more pragmatic approach in the gaming industry. GameTop aims to rival Steam with features like profiling systems, badges, points, and social elements, potentially setting it apart from competitors like Epic Games Store. ByteDance's entry into the gaming market could shake up the industry and provide an alternative to Steam.