ChatGPT’s new branching feature is a good reminder that AI chatbots aren’t people

OpenAI has introduced a new branching feature for ChatGPT, allowing users to create multiple parallel conversation threads. This feature emphasizes that AI chatbots are flexible tools and not individuals with fixed perspectives. Users can branch conversations by selecting "More actions" on a message and choosing "Branch in new chat," enabling the creation of new threads while preserving the original conversation. This functionality caters to user requests and offers opportunities for diverse testing scenarios within ongoing AI conversations, such as exploring different marketing strategies.