Call of Duty may stop launching into Game Pass, Xbox possibly rethinking strategy

Rumors suggest Microsoft may remove Call of Duty from Game Pass to potentially lower the service's price or boost game sales. The move could address concerns about the impact of Game Pass on Call of Duty sales, with reports indicating a $300 million drop in full game sales in 2024. Despite conflicting statements about the success of Black Ops 6, Microsoft is positioning Call of Duty as a key asset for Game Pass. Xbox CEO Asha Sharma is exploring ways to reduce Game Pass pricing, potentially in collaboration with entertainment rivals like Netflix. Game Pass continues to disrupt Microsoft's business model, generating significant revenue but also prompting internal strategic considerations.