Technology

Bill Gates once starred in a bizarre Doom promo to push Windows 95 back in 1993 — tech mogul wore a trench coat, wielded a shotgun, and shot a demon, saying 'Who do you want to execute today?'

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Tom's Hardware

Published

May 31, 2026

TL;DR

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Bill Gates starred in a promotional video for Windows 95 in 1993, set in a Doom-style environment, where he wielded a shotgun and shot demons, saying, "Who do you want to execute today?" This was part of Microsoft's push to position Windows 95 as a gaming platform with DirectX. The video aimed to shift the perception of Windows from a multitasking productivity tool to a gaming platform. Gates highlighted the benefits of Windows 95, including improved multimedia and gaming performance through DirectX. The collaboration between Microsoft and game developers, led by Gabe Newell, aimed to transition gaming from DOS to Windows.

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Bill Gates once starred in a bizarre Doom promo to push Windows 95 back in 1993 — tech mogul wore a trench coat, wielded a shotgun, and shot a demon, saying 'Who do you want to execute today?'

TL;DR

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Bill Gates once starred in a bizarre Doom promo to push Windows 95 back in 1993 — tech mogul wore a trench coat, wielded a shotgun, and shot a demon, saying 'Who do you want to execute today?'

TL;DR

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Pocket a huge $252 saving on a two-year PIA VPN subscription and score two months for free — 88% discount on no-logs provider with servers in 90 different countries and support for unlimited connections