Asus' new $4,000 RTX 5090 is already sold out — ROG Matrix Platinum's exorbitant price tag is no deterrent for well-heeled enthusiasts

Asus' new ROG Matrix Platinum RTX 5090, priced at $4,000, has already sold out despite its exorbitant cost. The exclusive card, limited to 1,000 units, offers a 42% premium over standard RTX 5090s. To maximize its 800W power limit, users need a compatible motherboard with a BTF graphics card power slot. Testing by German Youtuber der8auer confirms a 10% performance boost with the Matrix 5090, though concerns were raised about its liquid metal application. The card features a robust cooling system with a massive heatsink and four fans, but its large size and weight may lead to sagging without proper support.