ASUS CFO says Microsoft, Intel and AMD maybe preparing a response to Apple’s $599 MacBook Neo

ASUS CFO predicts that Microsoft, Intel, and AMD are gearing up to respond to Apple's $599 MacBook Neo by launching competitive products in the PC industry. Despite the MacBook Neo's affordability, it may not significantly impact Windows market share. The CFO highlighted that the PC ecosystem is actively evaluating how to compete with Apple's offering and will likely introduce similar products. The PC market is stabilizing due to factors like corporate PC refresh cycles and continued demand for gaming hardware, with the real concern for manufacturers being rising component prices. Apple's entry into this segment may prompt Windows OEMs to enhance their offerings in the $600 price range to improve desirability and compete effectively.