Apple chasing memory supply to meet high customer demand — CEO Tim Cook says shortage will have a greater impact on its Q2 earnings

Apple is facing a memory chip shortage due to high demand for its latest iPhones, impacting its Q2 earnings. CEO Tim Cook mentioned that the company is currently in a supply chase mode to meet customer demand after exiting the December quarter with low channel inventory. Despite the shortage, Apple has not raised its prices, unlike other companies like Dell and Asus. The memory chip shortage is expected to lead to an 8% increase in PC prices in 2026.