Technology

Apple chasing memory supply to meet high customer demand — CEO Tim Cook says shortage will have a greater impact on its Q2 earnings

Source

Tom's Hardware

Published

Jan 30, 2026

TL;DR

AI Generated

Apple is facing a memory chip shortage due to high demand for its latest iPhones, impacting its Q2 earnings. CEO Tim Cook mentioned that the company is currently in a supply chase mode to meet customer demand after exiting the December quarter with low channel inventory. Despite the shortage, Apple has not raised its prices, unlike other companies like Dell and Asus. The memory chip shortage is expected to lead to an 8% increase in PC prices in 2026.

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Apple chasing memory supply to meet high customer demand — CEO Tim Cook says shortage will have a greater impact on its Q2 earnings

TL;DR

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First Apple M5 memory exploit discovered using Anthropic AI, gives root access on MacOS — Claude Mythos helps security researchers bypass Memory Integrity Enforcement

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Apple chasing memory supply to meet high customer demand — CEO Tim Cook says shortage will have a greater impact on its Q2 earnings

TL;DR

Similar Articles

First Apple M5 memory exploit discovered using Anthropic AI, gives root access on MacOS — Claude Mythos helps security researchers bypass Memory Integrity Enforcement

Apple quietly axes 128GB Mac Studio amid supply constraints and local AI frenzy — highest memory capacity reduced to 96GB, two months after discontinuation of 512GB model

Apple considering Intel and Samsung for US chip production, report claims — consumer electronics giant looks to diversify supply chain amid chip shortages

Apple 'has given up' on Vision Pro, report claims — costly price and weight behind purported failure, but the company continues to hire into its Vision Production Group